Optimise the Commercial Potential
of Your Creative Rights
The commercial exploitation of rights is the process of generating
revenues from the rights you hold and/or have created.
• Sales agents are usually required to develop the potential revenue streams.
• Selecting the right sales agent and clarifying how your relationship
works is vital.
• A sales agent will require authority (usually in the form of a licence) to set out:
the rights to be transferred;
the required territory;
the term (duration);
any fees and commissions to be charged; and
any other terms and conditions.
• Control:
On transfer of rights to 3rd parties how much control do you keep over creative work revenues?
• Should a specialist 3rd party only acquire the rights it needs to optimise that specialisation?
These issues are complicated, technology is evolving rapidly, the market is not static.
It is sensible to obtain advice early to optimise opportunities.
